46 million people, sorted by what they love.Advertise inside the rooms they chose.
PLAZA is built from plazas: public rooms for every interest, from espresso to endurance running. Your ad appears in the rooms where your category is already the conversation, priced by auction and measured through to the sale.
Your ad runs inside the cookware plaza, the trail-running plaza, the skincare plaza. Next to the conversation, never between someone's family photos.
People join a plaza to research, compare and decide. Two in three members tell us they joined at least one room while planning a purchase.
Product drops, season openers, festival weeks. Reserve the top of a room for the hours it is busiest, one advertiser at a time.
Every format is a post with a label. Ads rank on the same quality signals as everything else, so good creative earns cheaper reach.
Target rooms, keywords and behaviour on PLAZA itself. We do not buy identity data and never track members off the platform.
Self-serve, auction priced, daily caps you control. Most first campaigns are approved and live within the hour.
Priced by auction. Judged at the till.We report the numbers your CFO already tracks.
Median return on ad spend across retail campaigns in FY25, measured to checkout.
Of members joined at least one plaza while actively planning a purchase.
Median time a member spends inside their plazas each day. Rooms hold attention.
PLAZA is a fictional platform; figures are invented for this sample.
Rooms that paid for themselves.Three advertisers, three plazas, real budgets.
Launched a 4,000-unit cast-iron run with spotlight video in the cookware plaza. Sold out in nine days.
Read the case +Moved its whole budget into six running plazas and let the auction find the mornings that convert.
Read the case +Filled two opening weeks from the Sydney coffee plaza with a shop shelf of beans and a boosted post.
Read the case +Start advertising on PLAZA.Four screens between you and your first campaign.
Sales, signups, installs, traffic or views. The campaign bids toward cost per result, not clicks, and the composer tells you upfront what a realistic budget looks like for your category.
Five ways to show up in a room.Every one is a post with a label, ranked on the same quality signals.
The top of a room for 24 hours, one advertiser at a time. Up to 30 seconds, designed sound-off first. Built for launches and the days you want a whole plaza looking at the same thing.
Two to six cards in one swipe, each with its own link. Show the range, the colourways or the whole menu, and pay only when someone taps through.
Your catalogue inside the thread. Members preview products and check out without leaving the room. Made for retail, restocks and seasonal pushes.
Put budget behind the post that is already working. It keeps its replies, quotes and saves, so the proof travels with the promotion.
A customer said something kind. With their permission, amplify their post, credited to them, revocable by them at any time. The most trusted format we run.
Talk to a PLAZAads specialist
Tell us your category and your target cost per result. Within one business day a specialist will map the plazas your buyers already sit in and set up your first flight with you. No charge, no retainer, no obligation.
Before you commit a dollar.The questions every new advertiser asks us.
By auction. You bid a cost per result (sale, install, visit) and the system paces spend against your daily cap. There is no minimum contract; the practical floor is about fifty dollars a day.
Standard formats clear automated review in under an hour. Spotlight video reservations for busy rooms are approved by a human and typically confirm within a business day.
You choose the rooms, so you choose the context. On top of that, every plaza carries a safety rating, you can exclude rooms and keywords outright, and ads never run against flagged threads.
Rooms joined, keywords followed and behaviour on PLAZA itself. We do not buy third-party identity data, we do not track members across other apps, and members can see why they got any ad in one tap.
Real-time reporting on reach, replies, saves, clicks and conversions, with a web and app conversion API, incrementality holdouts on request, and CSV or API export on every plan.
Yes. Multi-client workspaces, consolidated billing, audience sharing between accounts you manage, and API access for reporting are all included at no extra cost.