Benjamin Price — Pricing
One studio, one point of contact, and a scope agreed before anything is built.
Carleton University researchers found visitors judge a site's visual appeal in one twentieth of a second, and that longer viewing barely shifts the verdict. A stranger decides whether you look credible before a single word is read.
For a business that wins its work on reputation, that is the entire case for taking the website seriously. It is the one room a client walks into before they meet you.
Lindgaard, Fernandes, Dudek & Brown, "Attention web designers: You have 50 milliseconds to make a good first impression!", Behaviour & Information Technology, Carleton University, 2006.
Throughout
You will never have to ask where it is up to.
From the day you say yes, your project lives on a private page here: the plan with dates on it, every document, and a note from me each time something moves. You sign in with your own email address, so the access is yours rather than a link that can be forwarded out of your firm.
Audits come back within 48 hours. Most single pages go live inside a week; full sites inside two. Fast because nothing sits between you and the work, not because anything is skipped.
The statue on the homepage is not a video. It is a live 3D scene, built by hand, responding to your scroll. When a brand deserves that kind of presence, I build it. When it does not, I say so.
The offer
The studio does three things, and not one of them is a template. Each is quoted as a fixed number before anything begins, and every price is published here rather than on request. If you want the reasoning behind these numbers, and why almost every other studio publishes a range instead, it is written up in what a website should cost.
The foundation
One custom website, designed and built end to end for one business. No themes, no page builders, no reused layouts. The foundation a business is judged against: built to hold its own in the first glance, and to turn the people who check you into the people who enquire.
From $4,500
The whole identity
Everything in Website & Design, plus the rebrand: the logo, the positioning, the messaging and the visual system, designed into the site rather than bolted onto it. One image everywhere a client looks, doing the convincing before you are in the room.
From $7,500
The deep end
Everything in Brand & Website, plus the live 3D this site is built on, and the machinery that brings people to it: pages built to convert, advertising, search, and the numbers every month.
From $12,000, then from $1,500 a month, care included
Before any of it: the audit. A written read on your current site, back within 48 hours, no charge. A standalone rebrand consult, the thinking without the build, is $750 and comes off any build started within 60 days. Standalone care is from $95 a month. Live 3D can be layered onto any tier, priced by scope. Every project is quoted as a fixed number before it begins, no hourly billing, no meter running. If your budget sits under these, take the audit anyway. I will tell you what is worth doing yourself.
Businesses held to a high standard in person, whose website should hold the same one. The studio builds for professional firms and funded startups: legal and private wealth practices, advisory and consulting, and backed companies judged the same way. The pattern matters more than the letterhead, and you will know if this is you.
What these businesses share is the economics: one new client is worth real money, and the decision about you is made online before anyone has spoken. Whether you sell buildings or judgement, the gap reads the same: the business is good, and the website is not carrying it.
And if you are new
Everything above describes a distance between what a business is and what its website says. A new business does not have that distance yet, and it is easy to read that as a reason to wait. It is the opposite.
An established practice has years of referrals standing behind it, so a weak site costs them slowly. A new one has nothing standing behind it at all. Whoever lands on your site has no reputation to fall back on, no one to ask, and nothing else to go on. The site is not reflecting the first impression. It is the entire first impression.
The work is different too, and to me more interesting. With an established firm I am closing a gap that already exists. With a new one I am deciding what the business says before it has said it: who it is for, what it will not do, and what a stranger should feel in the first five seconds. Most founders have not settled those questions when they arrive. Building the site is what forces them, and the answers outlast the website.
If you are still shaping the thing, say so when you enquire. It changes where I start, not whether I am interested.
Questions
A full website, designed and built end to end, starts at $4,500. With a rebrand alongside it, a new logo, positioning and messaging designed into the site rather than bolted on, from $7,500. Business Development, which adds live 3D, landing pages, the advertising programme, ongoing search and monthly reporting, starts at $12,000 plus a retainer from $1,500 a month with care included. A standalone rebrand consult is $750, and it comes off any build started within 60 days. Care on its own is from $95 a month. Nothing is templated: every site is designed and built for one business and exists nowhere else. Prices are published here rather than quoted on request, because a firm deciding whether to talk to me should not have to ask what it costs first.
It is a written review of your current website: what a stranger sees in the first moment, what the site is doing for your business, and what it is not. It comes back within 48 hours and there is no charge and no obligation. If the honest answer is that your site is doing its job and should be left alone, I say that.
No. Established firms come to me to close a gap between the work and the website. New ones come to me because there is no gap yet, and the site has to carry the entire first impression on its own. The second is often the more interesting work, because I am deciding what the business says before it has said it. Say which one you are when you enquire and it changes where I start.
A single page is usually inside a week from the go-ahead. A full site is usually inside two. The variable is almost never the building, it is how quickly copy, photography and approvals come back from your side.
Your project has a private page on this site that you sign in to with your own email address. It holds the plan with dates on it, the agreement and every invoice, anything I am waiting on from you, and a note from me each time the work moves. It is there so that you never have to ask where something is up to, and so that nothing important lives only in an email thread.
Yes, outright. You own the domain, the code and the content, and you can take the site to another developer at any time. Nothing is locked to a proprietary builder and there is no licence to keep paying to stay online.
Benjamin Price. It is a named practice rather than an agency, so the person you speak to is the person who designs and builds the site. There is no account manager between you and the work.
Yes. The studio is based in Sydney and works with businesses across Australia. The work happens the same way either way, and the call is thirty minutes on a video link rather than a meeting you have to travel to.
It matters. In Australia, information provided on a website has been treated as a service under the Disability Discrimination Act 1992 since Maguire v SOCOG in 2000, and the Australian Human Rights Commission recommends conformance with WCAG level AA. I design accessibility in from the start rather than auditing it on at the end. I am not a lawyer and this is not legal advice.
Then start with the audit and I will tell you honestly whether a rebuild is warranted. Plenty of sites need a page rewritten, the type fixed and the speed sorted rather than a new build, and that is a cheaper piece of work I am happy to quote.
Six questions, two minutes. The written audit comes back within 48 hours.
Request the audit Prefer email? hello@benjaminprice.co01 — Website & Design
The complete presence, designed and built end to end by one person. No templates, no page-builders, and nothing you do not own outright.
The structure and the interface, designed in the browser: what a stranger sees, in the order they should see it.
Hand-written code on modern foundations. Fast, accessible, and yours alone.
An existing site rebuilt to carry the business it has fallen behind.
Every page built toward one action, so the site produces enquiries rather than compliments.
Quoted as a fixed number before anything begins. No hourly billing.
Start with the audit02 — Brand & Website
For a business whose website is not the only thing that has fallen behind. The identity and the site decided together, so the mark, the words and the pages all argue for the same thing.
The full custom build is the foundation. Nothing here works without it.
A new mark, drawn for this business, with the type, colour and spacing rules that hold it together everywhere it appears.
Who it is for, what it will not do, and the one thing it should own. Then the words that carry it.
The identity designed into the site from the first screen, not stamped onto it at the end.
Every page built toward one action, with the new positioning doing the persuading.
A rebrand costs more after a site is built than alongside it, because the site has to be rebuilt around it. Quoted fixed before anything begins.
Start with the audit03 — Business Development
The complete programme: the brand, the site, the live 3D this page is built on, the pages it feeds, the advertising that fills them, and a report every month that says what happened and what happens next.
The identity and the full custom build underneath all of it.
Real-time scenes inside the page, built by hand, not video pretending to be one. Used with restraint, only where it earns its place.
Purpose-built pages for campaigns and offers, matched to the advertising that feeds them.
Creative tested where testing is free, then put behind paid reach once it has earned it.
The steady work search rewards: structure, speed, and content that answers what buyers actually ask.
The numbers in plain English, and a call to decide what next month does.
Priced by scope, because the 3D is. Ad spend is paid to the platforms directly and is separate from the management fee. Quoted fixed before anything begins.
Start with the audit The homepage is the demo